Hello Lilyians! It appears that a new endorsement has been put under Lily’s belt, as she was announced to be Living Proof‘s new brand ambassador! For those of you unfamiliar with the brand, Living Proof works on cruelty-free, paraben-free, and silicone-free hair products. Our gallery’s been updated with photos from the photoshoot, behind the scenes and you’ll also be able to find below an interview given by Lily and two promotional videos!

With a storied acting career, Lily Collins has ascended to beauty icon status, starring in 2009’s The Blind Side, earning her first Golden Globe nomination for 2016’s Rules Don’t Apply, and breaking streaming records for her portrayal of Emily in Netflix’s Emmy-nominated series Emily in Paris. Lily’s latest role is serving as Living Proof’s ambassador, a natural gig for the actor to take on. Transformational and fearless, Lily Collins is influencing a generation by showing her true character—both on and off the screen.

While lots of us are well acquainted with Emily Cooper and her expat Parisian lifestyle, there’s a lot more of Lily Collins that’s still left to be learned. Off screen, Collins prefers to pare down—think air drying or masking in between stints in the glam chair—choosing instead to spend the time letting her hair regain its health. “As someone who is always striving to keep my hair healthy, I was so drawn to Living Proof’s philosophy that’s rooted in cutting-edge science,” she says. “Their products aren’t about masking your hair problems, they formulate them so your hair can be its best, most natural self.”

Now, she’s hooked on all things Lp. “These products delivered the best hair I’ve ever had in my life—you can see it from its growth, shine, and how it withstands all of the damage I put it through,” Lily says. Which is a lot: Up to 5 hours per day in the styling chair if she has two different looks to film.
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Earlier today Cartier has unveiled the official promotional video, to present their Clash [Un]limited collection, featuring the one and only Lily Collins! Our gallery’s been updated with new photos from the jewellery collection, and screen captures from the video that you can watch below. You will also be able to find the first photos from the Double C de Cartier handbag collection.

The news of the day Lilyians: Lily is the new ambassador for Cartier! She’s set to be the face of Cartier’s Clash [Un]limited collection and the Double C de Cartier handbag, and with the help of WWD we bring you the first look at the new collection. Along with photos, we also bring you an interview that Lily gave on being part of the Cartier family.

Cartier has tapped Golden Globe nominated actress — and star of “Emily in Paris” — Lily Collins as the face of the its Clash [Un]limited collection and the Double C de Cartier handbag.

The new campaign is the next chapter for Collins and the Compagnie Financière Richemont-owned fine jewelry brand, adding her to the fold of Cartier Ambassadors, which include Jake Gyllenhaal, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, among others.

Both as an actress and an author, Collins has a long-standing personal relationship with the brand going back to childhood. “My mom always used to wear Cartier men’s watches when I was growing up,” she mused during a Zoom interview with WWD.

“I remember loving the oversized look of it on her wrist, and then for my 18th birthday, she gifted me a watch, saying it would be with me my whole life,” the actress said, “I just have these familial memories associated with the house.”

When the call came to front the new collection, Collins said she was a bit shocked. “It felt like part of this evolution of me growing up, it felt like an organic relationship that had been with me for so many years, but I never imaged that I would officially be a part of the family.”

Launched in 2019, the Clash de Cartier collection is the maison’s cool, youthful and edgy offering with three-dimensional spike-like studs, beads and clous carré. The Clash [Un]limited capsule collection — not yet seen by the public — expands on that narrative with an assortment of limited edition jewelry creations meant to shake up the conventions of fine jewelry. The capsule, set for launch in September, will feature spiked rings, bracelets and earrings using white gold, onyx, diamonds and amethyst, as well as two high-end watch styles offering the maison’s distinctly edgy takes on a timepiece.

“When it came to expressing the duality of the Clash [Un]limited jewelry, Lily Collins was the obvious choice,” said Arnaud Carrez, Cartier’s international marketing and communications director. “Unique and committed, Lily Collins embodies a new generation of artists who dare to reveal their different sides, sometimes classic and elegant, sometimes creative, sometimes even extravagant. In summary, people who do not limit themselves.”
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Lily Collins, alongside Rachel Miriam have joined forces to raise awareness and funds for GO Campaign. Their collaboration, inspired and designed by The Foster Youth of Stepping Forward LA features a tote, pouch and throw which you can find more information on and even buy your own here. Lily is also showing support for the SOL ANGELES and GO Campaign collaboration which features a unisex tee, with the aim to support Local Heroes who develop successful programs within their own communities. You can buy your tee here. Our gallery has been updated with promotional photos of both collaborations, plus photos of Lily visiting Stepping Forward LA this year!

Hello Lilyians! Lancôme, in partnership with the NGO Care is providing worldwide literacy programs so that more young women get the chance to write their own future. Many faces have shown their support for the program – Lily Collins, Penelope Cruz, Julia Roberts, Lupita Nyong’o and Kate Winslet. Our gallery has been added with Lily’s portrait showing the #WriteHerFuture card.
 

Lancôme has released a new commercial for Advanced Génifique which features Lily, Penelope Cruz, Lupita Nyong’o and Kate Winslet! Our gallery has been updated with promotional and screen captures from the commerical, which you can watch bellow!

Hello Lilyians! As you must know, Lily is the face of the new Lancôme fragrance titled Miracle Secret! Earlier today a commercial was released for the product, along with a interview in which Lily reveals some of her secrets. Screen Captures from both videos can be found in our gallery, along with new promotional photos!

Hello Lilyians! Our girl is the face of Lancôme’s new Miracle fragrance and we bring you photos from the promotional photoshoot. Hopefully more will get released, along with the commercial.