Earlier today Cartier has unveiled the official promotional video, to present their Clash [Un]limited collection, featuring the one and only Lily Collins! Our gallery’s been updated with new photos from the jewellery collection, and screen captures from the video that you can watch below. You will also be able to find the first photos from the Double C de Cartier handbag collection.

The news of the day Lilyians: Lily is the new ambassador for Cartier! She’s set to be the face of Cartier’s Clash [Un]limited collection and the Double C de Cartier handbag, and with the help of WWD we bring you the first look at the new collection. Along with photos, we also bring you an interview that Lily gave on being part of the Cartier family.

Cartier has tapped Golden Globe nominated actress — and star of “Emily in Paris” — Lily Collins as the face of the its Clash [Un]limited collection and the Double C de Cartier handbag.

The new campaign is the next chapter for Collins and the Compagnie Financière Richemont-owned fine jewelry brand, adding her to the fold of Cartier Ambassadors, which include Jake Gyllenhaal, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, among others.

Both as an actress and an author, Collins has a long-standing personal relationship with the brand going back to childhood. “My mom always used to wear Cartier men’s watches when I was growing up,” she mused during a Zoom interview with WWD.

“I remember loving the oversized look of it on her wrist, and then for my 18th birthday, she gifted me a watch, saying it would be with me my whole life,” the actress said, “I just have these familial memories associated with the house.”

When the call came to front the new collection, Collins said she was a bit shocked. “It felt like part of this evolution of me growing up, it felt like an organic relationship that had been with me for so many years, but I never imaged that I would officially be a part of the family.”

Launched in 2019, the Clash de Cartier collection is the maison’s cool, youthful and edgy offering with three-dimensional spike-like studs, beads and clous carré. The Clash [Un]limited capsule collection — not yet seen by the public — expands on that narrative with an assortment of limited edition jewelry creations meant to shake up the conventions of fine jewelry. The capsule, set for launch in September, will feature spiked rings, bracelets and earrings using white gold, onyx, diamonds and amethyst, as well as two high-end watch styles offering the maison’s distinctly edgy takes on a timepiece.

“When it came to expressing the duality of the Clash [Un]limited jewelry, Lily Collins was the obvious choice,” said Arnaud Carrez, Cartier’s international marketing and communications director. “Unique and committed, Lily Collins embodies a new generation of artists who dare to reveal their different sides, sometimes classic and elegant, sometimes creative, sometimes even extravagant. In summary, people who do not limit themselves.”
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