Hello Lilyians! It appears that a new endorsement has been put under Lily’s belt, as she was announced to be Living Proof‘s new brand ambassador! For those of you unfamiliar with the brand, Living Proof works on cruelty-free, paraben-free, and silicone-free hair products. Our gallery’s been updated with photos from the photoshoot, behind the scenes and you’ll also be able to find below an interview given by Lily and two promotional videos!

With a storied acting career, Lily Collins has ascended to beauty icon status, starring in 2009’s The Blind Side, earning her first Golden Globe nomination for 2016’s Rules Don’t Apply, and breaking streaming records for her portrayal of Emily in Netflix’s Emmy-nominated series Emily in Paris. Lily’s latest role is serving as Living Proof’s ambassador, a natural gig for the actor to take on. Transformational and fearless, Lily Collins is influencing a generation by showing her true character—both on and off the screen.

While lots of us are well acquainted with Emily Cooper and her expat Parisian lifestyle, there’s a lot more of Lily Collins that’s still left to be learned. Off screen, Collins prefers to pare down—think air drying or masking in between stints in the glam chair—choosing instead to spend the time letting her hair regain its health. “As someone who is always striving to keep my hair healthy, I was so drawn to Living Proof’s philosophy that’s rooted in cutting-edge science,” she says. “Their products aren’t about masking your hair problems, they formulate them so your hair can be its best, most natural self.”

Now, she’s hooked on all things Lp. “These products delivered the best hair I’ve ever had in my life—you can see it from its growth, shine, and how it withstands all of the damage I put it through,” Lily says. Which is a lot: Up to 5 hours per day in the styling chair if she has two different looks to film.
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