Immortals director Tarsem Singh has admitted that he is “really angry” with the trailers for his upcoming Snow White movie Mirror Mirror.
The filmmaker told Digital Spy that he feels the promos for the fairytale film, which stars Lily Collins as the eponymous princess and Julia Roberts as the Evil Queen, don’t do justice to the finished product.
“I’m really angry at the trailers,” he said. “I’m a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off.
“The posters are okay, they’re still neutral, but we’re trying to get the film out there so people don’t judge it by the trailer.”
Asked if he had any control over the cutting of the Mirror Mirror trailers, Tarsem responded: “I backed away from it a bit. I fought that fight on Immortals and I found that I was taking my eye off the movie. I said I’ll fight for the movie, but marketing can fight for how you want to sell it.”
Tarsem admitted that Mirror Mirror is targeted more towards children and families as opposed to the more gritty portrayal of the fairytale in Kristen Stewart’s Snow White and the Huntsman.
Mirror Mirror debuts in cinemas on April 6, putting it before the June 1 opening of Snow White and the Huntsman.
“That was the only way we could go,” Tarsem said of the two films’ release dates. “They could probably afford to go second, we couldn’t afford it – they’re close to double our budget.”
Source: Digital Spy